Tuesday, December 14, 2010

Febreze the Air

I'm declaring that Febreze is now officially a verb as well as a product.

febreze
–verb (used with object)
1.  to spray with Febreze in an attempt to cover odors :He febrezed the couch before his parents arrived.
2.  to attempt to improve something without effort : He febrezed his essay by running spell check again.

People have been using Febreze for a long time now, and using febreze as a verb for quite a few years, but I haven't seen anybody make the official proclamation.  So go ahead and add it to your computer's dictionary (upper and lower case) so it won't think you are misspelling it.
If I'm remembering correctly the original Febreze used to be more about spraying it on fabrics and I guess people liked it.  So now we have Febreze Air Effects as well as some other kinds of Febreze products.  The question is, of course, did the people behind the original Febreze expand their product for a multi-usage spray application, or is this just "brand-washing" as Proctor and Gamble use the Febreze name to sell otherwise boring air freshener? A quick check of the Febreze home page reveals they are selling all manners of candles and oil diffusers.  I think they've strayed from the original product line.
Just because Proctor and Gamble is going crazy with different lines of Febreze products doesn't mean you can't keep it real.  You, after all, are an OG.  Check out this huge jug of Fabric Refresher you can buy (They even released an MSDS for it). I'm not going to make any guarantees, but I have a feeling that this much Febreze should be able to take care of just about any problem.  Remember that even though Febreze isn't dangerous to pets in the course of normal usage, it definitely would be in this form.

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