Tuesday, April 8, 2014

Promoting Business with Avery Labels

Avery labels are a juggernaut in the office supply world. Everybody knows how easy it is to find a template for your labels, create your design and print it out on your inkjet or laser printer. Most of the time, these labels are for mailing or shipping. Sometimes they're multipurpose labels that differ only in function and size, not in shape. A few stragglers might even be creating custom labels for CDs and DVDs, assuming anyone still burns CDs and DVDs.

Nothing wrong with taking care of the essentials, but it only scratches the surface of all the opportunities Avery presents for creating custom content. Small businesses looking to create custom printing for splashy presentations, promotional campaigns or giveaways may think they have two options- overpay a printing company or keep dreaming. Avery has cards, labels and templates that take all of these and make them just as easy to create as a typical shipping label.

With a unique texture and an arched side, think of how much a presentation would stand out. How about ovals on brochures? Square labels of any size are great for adding QR codes to materials. For giveaways, use these labels on bottles, bags or boxes, perhaps with custom tags attached.

For reaching out to new customers, print your own door hangers that include tearaway cards that may include coupons or contact information. Avery also makes brochuretemplates with the same tearaway features. And again, all of these have downloadable templates and designs on avery.com.


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